My mission is simple and personal.

Although I graduated from a top 100 global university with a degree in Economics and early ambitions in the finance world, I chose a different path. One that felt real. One that aligned with who I’ve always been at my core.

Since my teens, I’ve been obsessed with growth, physically, mentally, and financially.
Fitness was my first love. It taught me structure, resilience, and identity. Over the years, I’ve refined every part of the process: training, nutrition, recovery, mindset, especially for tall, hard-gaining men like myself. I’ve spent nearly a decade learning how to shape a physique that commands presence, and I’ve built that through obsession, not shortcuts.

But this project isn’t just about aesthetics or training. It’s bigger than that.
Every time I saw a man broken down by life, out of shape, out of confidence, out of belief, I felt something. A frustration. A responsibility. Because I know it’s reversible. And because men are not meant to move through the world feeling powerless.

That’s why I started The Atlas Project:
To help men like me, tall guys, underdogs, late starters, become the strongest, sharpest, and most grounded version of themselves.
To build not just physiques, but presence.
To create a brotherhood of men who lead by example, through discipline, through action, and through transformation.

I do this because I live it.
And because nothing gives me more fulfilment than seeing someone step into their potential.

This is more than coaching.
This is a movement.
A call to rise together.